Monday, January 18, 2010

1950's Ad

Eisenhower vs. Stevenson:

Ike for President: In this add the music was really upbeat and happy, and made it appealing to a number of Americans. In the Ad there's a part where a variety of men and women walk across the screen. They are all holding signs that say "IKE" but the most important part is that the men and women were all differnet. Some were factory workers, fire fighters, stay at home moms, and painters. There's also a shot of just a man on a tractor which shows how agriculture is important in American society. The tractor is also representing industry because it shows how Eisenhower wants it to become a large part of the economy. There's an image of a family with a young child and a dog, and it's the "picture perfect" family. This ad shows how business and family are a large part of the American vision. And just how Uncle Sam motivated people to join the army for WWI, he is used in this ad to show his support for Eisnhower. This tactic can persuade peopele to vote for him if he has Uncle Sam on his "side." The other candidates running in this election are represnted as donkeys which are Democractic, but also they portray them as kind of dumb. They make the donkeys look a little funny, by giving them big ears and large bodies. This portrail makes these other candidates not seem as serious, compared to the picture showed for Eisenhower in the ad. This ad overall shows how our nation during this time is focused on their economy and jobs, which soon ends up booming more than ever.

Let's Not Forget The Farmer: This ad refers to all the farmers in the U.S. and dates it back to the 30's (the Depression). The ad makes sure to get across that the depression will not occur again, they use the line "didn't have bread when the day was done." This line is said while a foreclosure sign is shown and a family is standing there looking homeless. Then the song changes to Stevenson and there are images of a nice farm house, and him smiling in his car. These images show how if you vote for Stevenson and you're a farmer, you will not be forgotten. You won't go through the same hardships that you previously went through. This ad shows how agriculture is once again important in American economy. This is similiar to the ad that I talked about in the paragraph above, where agriculture was important too. Agriculture obviously is going to be a huge focus during the 1950's.

Nixon on Corruption: this ad shows Nixon talking on a stand, and he's talking about how he has served for the federal government before. And how he respects the thousands of people that serve the federal government. He believes that to pay back all the hard working Americans, the corrupt people and thiefs in these positions be kicked out. Previously, too many people were given political offices because they were friends with the president, and the positions were then abused. Nixon makes it clear that he wants only good hearted people in office, and wants people who will work hard for the good of the country. He also doesn't want Washington D.C. to have a bad reputation. It's supposed to be a place of trust, honsety and have reliable people that work hard. Therefore he's showing that him and Eisenhower are a good choice because they aren't crooks, nor are they corrupt. This shows how the nation wants to take a new direction on government, and ensure that people are rightly deserved thier positions. No more big business scandals where the government barely has control over the economy. This is a very big step that was needed sooner or later.

1 comment:

  1. You've done a nice job analyzing the individual ads, Mattie. Once these types of spots become part of the campaign process, elections will never be the same so its important to know how to use them as primary sources. You have a good handle on the purpose of the ads and the ways that both candidates tried to present his image and views to the people. What's the power of putting all of them together? The three main issues in this campaign were the Korean War, inflation and the economy and political corrpution. The farmers come into play because they were a much stronger political force in the 1950s than they are today. They are definitely concerned about the health of the agricultural economy and Adlai is trying to take advantage of that. It's pretty easy to see why Eisenhower won and why he helped to craft an image of this time period which was confident and happy despite the turmoil brewing abroad.

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